- A commercial strategy is a plan or approach for marketing and selling products or services to customers. It outlines the steps and actions a business will take to reach and attract potential customers and retain and grow its customer base. A commercial strategy aims to increase revenue and profitability by effectively communicating the value of the products or services offered and developing and maintaining customer relationships.
- A commercial strategy may include a variety of tactics and approaches, such as pricing strategies, marketing campaigns, sales techniques, and customer service initiatives. It may also involve identifying target markets, conducting market research, and analyzing competitors to differentiate the business and its offerings. The commercial strategy should be aligned with the overall business strategy and consider the needs and preferences of the target customer base.
